Acquiring a subscriber is expensive. Losing them in 30 days burns your marketing spend. Retention matters more in 2026 than racing to $3 subscriptions.
Why they leave
- No new feed content
- Slow or templated DM replies
- Feeling “misled” after promo
- Aggressive PPV without warm-up
- No personalization for active fans
Retention system
Minimum 2–3 feed posts per week, a weekly “reason to stay” (exclusive, series, stream teaser). Segment fans: new, active, whale—different DM scripts. Reactivate before renewal.
Churn metric
Track unsubscribe % vs active base. If churn is >15–20%/month without new whales, the issue is product (content + chat), not ads alone.